From War-Torn Beirut to Timeless Couture – A Fashion Dream Realized
It was 1980, in then, civil war-torn apart Beirut, Lebanon…
Seven-year-old Rima watched, dazzled, for her very first time, a runway fashion show on her TV screen.
Magically, that brutal outside world ceased to exist, as her eyes stare on that runway curtain where models went back out and forth from…
Finally, a better world started to exist for her: The world of fashion, glamour and style! A world where her imagination would run wild and create the bubble it needed to thrive!
Rima Cherfane grew up with her dreams to finish college and enroll promptly in fashion design school, then took 4 years of extensive night courses in marketing and business management in the American University of Beirut.
She started her career working with local fashion companies as their creative director and soon realized that her fashion flair was very appealing to national and International markets.
Once again, the world of fashion could spread its wings…
In 2005, she established her “Rimacher design studio” to bring together her
Exclusive client portfolios and business dreams all under one roof. Until 2016, when her childhood dream emerged to take hold of her busy career.
In 2016, she opened her workshop, “Couture Republic “, to watch her own interpretation of fashion thrive and draw to her kind of women that she seeks to dress.
There, she exclusively develops, designs, and nurtures her own label: RIMA CHERFANE.
In 2021, she opens, against all odds, her first boutique in torn torn-apart district of Mar Mikhael in an effort to help heal the trauma caused by the port explosion.
« RIMA CHERFANE “is a label that is addressed to the passionate modern women of today.
The Label is designed to be timeless as well as cosmopolitan, with an intrinsic pre-order policy: it will give the woman who wears it a high level of uniqueness and statement appearance. From Resort to red carpet up to bridal, RIMA CHERFANE, is a bubble that you will enjoy being in!
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