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Dolores Shelleh: From Everest to Elite Skincare: A Journey of Inner Transformation

Dolores Shelleh: From Everest to Elite Skincare - A Journey of Inner Transformation

Dolores Shelleh has always believed that the greatest transformations begin from within. Consequently, this core conviction has guided every aspect of her remarkable journey, from scaling the world’s most demanding peaks to building a luxury skincare empire.

Whether climbing the world’s highest mountains or developing a premium skincare brand, she draws upon resilience, curiosity, and an unwavering commitment to purposeful living. However, her path has never revolved around chasing titles or perfection; instead, she focuses on challenging limits, embracing discomfort, and inspiring others to care for both their bodies and minds.

The Entrepreneur: Revolutionizing Skincare from Within

As the founder and CEO of 29 PLUS, Dolores has created a GCC-born luxury skincare brand that fundamentally challenges industry conventions. Specifically, the brand operates on a groundbreaking longevity-over-anti-aging philosophy that sets it apart in the competitive beauty market.

At the heart of 29 PLUS lies a revolutionary belief: healthy skin cannot be treated from the outside alone. Therefore, Dolores has developed a comprehensive system that combines advanced peptide-powered skincare, collagen peptides supplement, and a thoughtfully designed face-massaging tool. Moreover, this integrated approach creates a simplified, professional skincare ritual that supports skin from the inside out.

The Mountaineer: Conquering the World’s Highest Peaks

Beyond her entrepreneurial achievements, Dolores stands as an accomplished mountaineer whose climbing career has captured international attention. In 2018, she made history by becoming the first Arab person to summit Mt. Manaslu, the world’s eighth-highest mountain. Then, in 2019, she achieved an even more remarkable feat: she became the first Arab woman to summit Mt. Everest via the Northeast Ridge, widely recognized as one of the mountain’s most demanding routes.

Undoubtedly, her mountaineering journey continues to shape her philosophy on endurance, discipline, and the transformative power of mindset. Furthermore, each expedition has reinforced her belief that physical challenges serve as powerful metaphors for personal growth and professional perseverance.

The Advocate: Championing Sustainability and Empowerment

In 2019, Dolores has served as a Brand Ambassador for The Sustainable City in Dubai, where she actively raised awareness for the UN Sustainable Development Goals. Specifically, she focuses on healthier lifestyles, and women’s empowerment – causes that align perfectly with her personal and professional values.

Her extraordinary journey received global recognition when National Geographic Abu Dhabi featured her story in the documentary “The Lone She,” released on International Women’s Day in 2020. Consequently, this exposure has amplified her message and expanded her platform for inspiring change.

The Speaker: Inspiring Resilience Across Audiences

As a motivational speaker, Dolores shares invaluable lessons from the mountains with diverse audiences across corporations, schools, and government organizations. Through her powerful presentations, she inspires people to build resilience, embrace challenges, and prioritize both mental and physical wellbeing.

Ultimately, her message resonates because it comes from lived experience rather than abstract theory. For instance, she often draws parallels between the discipline required for high-altitude climbing and the dedication needed for entrepreneurial success, proving that the principles of endurance apply equally to boardrooms and mountain faces.

The Vision: A Legacy of Purposeful Living

Dolores Shelleh’s journey represents something far greater than individual achievement. Indeed, her story demonstrates how embracing discomfort and challenging perceived limitations can unlock extraordinary potential. By integrating her mountaineering philosophy with her skincare brand, she has created a unique platform that encourages people to invest in their wellbeing holistically.

Her work with 29 PLUS continues to expand, and her influence as a speaker and advocate grows steadily. Nevertheless, she remains grounded in her original belief: that lasting transformation must begin from within. Whether through her innovative skincare products, or her motivational speaking, Dolores consistently inspires others to pursue their own journeys of self-discovery and purposeful living.

Connect with Dolores and 29 PLUS

Dolores’ Social Media:

29 PLUS Social Media:

Dolores Shelleh has always believed that the greatest transformations begin from within. Whether climbing the world’s highest mountains or building a luxury skincare brand, she’s driven by resilience, curiosity, and a deep commitment to living with purpose. Her journey has never been about chasing titles or perfection, but about challenging limits, embracing discomfort, and inspiring others to care for both their bodies and minds.

She is the founder of 29 PLUS, a GCC-born luxury skincare brand built on a longevity-over-anti-aging philosophy. At the heart of the brand is the belief that healthy skin cannot be treated from the outside alone. 29 PLUS combines advanced peptide-powered skincare, collagen peptides supplement, and thoughtfully designed face massaging tool to create a simplified, professional skincare ritual that supports skin from the inside out.

Beyond entrepreneurship, Dolores is an accomplished mountaineer. She became the first Arab person to summit Mt. Manaslu, the world’s eighth-highest mountain, in 2018. In 2019, she became the first Arab woman to summit Mt. Everest via the Northeast Ridge, one of the mountain’s most demanding routes. Her mountaineering journey continues to shape her philosophy on endurance, discipline, and the power of mindset.

In 2019, Dolores has served as a Brand Ambassador for The Sustainable City in Dubai, raising awareness for the UN Sustainable Development Goals, with a focus on lifestyle and women empowerment. Her remarkable journey was featured by National Geographic Abu Dhabi in the documentary The Lone She, released on International Women’s Day in 2020.

As a motivational speaker, Dolores shares lessons from the mountains with audiences across corporations, schools, and government organizations, inspiring people to build resilience, embrace challenges, and prioritize both mental and physical wellbeing.

EDITOR’S NOTE

In an era where success is often measured by external achievements, Dolores Shelleh stands apart as a rare entrepreneur who has turned her most challenging moments into her greatest strengths. Her story transcends the typical founder narrative, intertwining physical endurance, scientific innovation, and a profound understanding of human resilience. This is not merely a profile of a business leader; it is an exploration of how one woman’s philosophy of transformation from within has shaped both her mountaineering feats and her revolutionary approach to skincare.

What strikes me most is how seamlessly she integrates her seemingly disparate worlds. Many entrepreneurs climb mountains as a hobby; fewer still translate the lessons of altitude into business philosophy. Fewer still create products that embody those lessons. Dolores has done all three with grace and determination.

Whether facing Everest’s oxygen-deprived slopes or the competitive landscape of luxury skincare, she approaches each obstacle with the same conviction: transformation begins within. Her journey offers a powerful reminder that true leadership emerges not from avoiding challenges but from leaning into them. And in a world obsessed with quick fixes and surface-level solutions, Dolores Shelleh advocates for depth, patience, and holistic wellbeing.

And yet, one cannot help but feel that the most defining moments of her story are still to come.

Dolores Shelleh: From Everest to Elite Skincare A Journey of Inner Transformation

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