The Bold Group Agency: A Saudi Integrated Creative Ecosystem
Specializing in Brand Building, Brand Communication, and Brand Digital Experiences
Riyadh, Saudi Arabia – 8th September 2022
Ten Years of Continuous Success
Under the leadership of Abeer Alessa, the agency experienced steady growth throughout the years. After ten years of continuous success, Bold Agency commemorated its expansion. The agency announced the launch of The Bold Group, a Saudi integrated creative ecosystem.
A New Model for the Market
The Group specializes in services at the core of their strategy. It consists of three independent units. These units focus on brand building, communication, and digital experiences. The Group’s management identified these specializations due to a market need. Specifically, the market needed a more tailored and focused approach than traditional 360 creative agencies could offer.
The Three Essential Units
The Bold Group’s three essential units are key to building a successful, thriving brand in Saudi Arabia.
First, Bold Brands
First, Bold Brands serves as the brand creation unit. It leverages local experience and expertise with international partnerships. Consequently, it builds brands that feel authentic, relevant, and differentiated.
Second, Bold Communications
Second, Bold Communications functions as the brand expression unit. It leverages the power of people, stories, and cultures. This helps brands move forward. The unit delivers truthful and relevant modern content that works across all platforms and channels.
Third, Bold Experiences
Third, Bold Experiences acts as the brand innovation unit. It employs creativity and technology to build multi-sensory experiences. These experiences inject meaning and relevance. They also trigger real feeling in the physical or virtual world.
Abeer Alessa Shares Her Optimistic Outlook
Abeer Alessa serves as Co-Founder, Chief Executive Officer, and member of the Advertising Committee at the Chamber of Commerce. She expressed her optimistic outlook on the creation of The Bold Group. She also highlighted the limitless potential of the three specialized practices in catering to the Saudi market.
A Purpose-Driven Group
She said, “The Bold Group was created with a purpose of fueling growth in people, partners, and communities. We center our work on cultural awareness, big creative ideas, and technologies that make our lives simpler.”
A Sense of Pride After Ten Years
She continued, “I look back over the last ten years with a sense of pride. We started out as one of the first local creative and advertising agencies in the market. The road leading to where we are today was fraught with obstacles and challenges. However, with every accomplishment, Bold Agency grew along with the market’s demands. We quickly became a leader in the local industry.”
A Strong Position to Pioneer
“Now, with The Bold Group, we stand in a strong position. We will become the pioneers of the local and regional communication and marketing industry. Our differentiated and specialized offerings make this possible.”
A Shift in the Saudi Marketing Landscape
Through Abeer’s dedication, Bold Agency recognized a shift in the KSA marketing landscape. International and local brands, as well as government entities, were increasingly looking for local brand custodians. These organizations wanted partners grounded by the Kingdom’s heritage and culture to meet their marketing needs.
Higher Quality with Local Know-How
The Bold Group’s specialized offerings will bring the Saudi market higher quality. The Group combines know-how of the local market with international expertise. The company tested the new business model over the years. The success of the brands they’ve worked with clearly reflects this testing. These brands are proud to call Bold their partners.
How Bold Agency Began
Bold Agency established after Abeer Alessa and Mohamad Baalbaki identified a gap in the market. The gap revolved around the lack of locally generated content with relevance to Saudi culture. At that time, multinational agencies monopolized the advertising field.
Evolution Alongside the Country’s Transformation
After ten years of Abeer’s prominent efforts in the company, Bold Agency evolved. The agency earned multiple accolades. They brought more partners on board. They worked with a wide range of established brands. Consequently, Bold Agency evolved alongside the country’s transformation. The agency elevated its offerings under the umbrella of The Bold Group.
Setting a Benchmark in the Region
With this new integrated business model, The Bold Group is setting a benchmark in the region. The Group is expanding its specialized unit offerings and offices beyond Saudi Arabia. For example, they are opening a new office in Egypt.
Exploring the Metaverse
Additionally, the marketing sphere continues to expand. Therefore, The Bold Group is exploring more digital creative platforms. They are preparing their upcoming venture into the metaverse.
-ENDS-
About The Bold Group
A Saudi Independent Creative Ecosystem
The Bold Group is a Saudi independent creative ecosystem. Three units spearhead the Group: Bold Brands, Bold Communications, and Bold Experiences.
A Unique Position in the Market
These fields place The Bold Group in a unique position to offer specialized services. Why? Because they have vast experience in local communication. They also maintain a clear vision for the future of marketing and advertising in KSA.
Award-Winning and Multi-Disciplinary
The Bold Group is an award-winning, multi-disciplinary group. The industry knows them for being strategically led, culturally driven, and creatively obsessed.
Growth Since Inception
Since its inception, Bold has evolved significantly. The agency now employs over 70 professionals. They spread across two offices in Riyadh and Egypt. They serve more than 180 clients.
Major Partners
Some of the major partners Bold has supported include Snapchat, Almarai, Saudi Ministry of Culture, and Alwaleed Philanthropies. Additionally, Dominos, Flynas, Riyadh Airports, Saudia Cargo, Saudi Ministry of Tourism, and STC Solutions trust Bold as their partner.
To learn more, please visit: https://bold.com.sa
For any media inquiry please contact: Majdi Ghraizi
Account Director
Mobile: 0509090019
Email: Majdi@bold.com.sa
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