Sabina Abuova: Building Qatar’s First Tech Unicorn

Sabina Abuova: Establishing Qatar’s Premier Tech Unicorn

First and foremost, Sabina Abuova stands as the principal strategic force behind Snoonu, Qatar’s groundbreaking technology success story. Specifically, as Co-Founder and Chief Brand Officer of Qatar’s leading super-app, she has been fundamentally crucial to Snoonu’s evolution from modest startup to Qatar’s premier tech unicorn. Consequently, her comprehensive leadership in brand development and corporate strategy has decisively positioned Snoonu as Qatar’s dominant market player in food delivery, e-commerce, and logistics services.

Sabina Abuova: Accelerating Qatar’s Tech Expansion

Building upon this foundation, Sabina Abuova’s co-leadership propelled Snoonu to achieve unprecedented milestones in Qatar’s startup ecosystem. Initially, the company secured Qatar’s largest Series A funding round at $5 million, subsequently followed by a substantial $12 million Series B round. Most significantly, in a landmark achievement that firmly cemented Snoonu’s market dominance, the company’s valuation exceeded 1 billion Qatari riyal in its strategic deal with Jahez – thereby establishing Qatar’s first tech unicorn company. As a direct result, these consecutive financial accomplishments represent transformative developments for Qatar’s burgeoning technology sector while firmly establishing Snoonu as Qatar’s definitive homegrown solution to global super-app platforms.

Sabina Abuova: Driving Snoonu’s Monumental Growth

Additionally, under her strategic co-leadership, Snoonu has consistently achieved remarkable milestones. Notably, this includes closing a landmark $5 million Series A round—the largest for a Qatari startup at the time—followed by a subsequent $12 million Series B round. Moreover, this financial success thoroughly cemented Snoonu’s status as a homegrown leader and validated its innovative super-app model, effectively transforming food delivery, e-commerce, and logistics into one seamless platform. Furthermore, the recent deal with Jahez valued Snoonu at over 1 billion Qatari riyal, officially making it Qatar’s first tech company to reach this historic valuation milestone.

Sabina Abuova: Advancing as Qatar’s Technology Authority

Furthermore, Sabina Abuova has progressively emerged as one of Qatar’s most influential voices in technology and entrepreneurial innovation. For example, her specialized expertise has reached prestigious international platforms, including the Digital Bridge 2025 forum and Doha Women Forum 2025. Simultaneously, her professional recognition as one of Fast Company Middle East’s Top 50 AI Leaders substantially underscores her expanding influence throughout Qatar’s ongoing technological transformation.

Sabina Abuova: Forging Gulf Technology Partnerships

In a groundbreaking strategic move, Qatar’s homegrown tech champion Snoonu has partnered with Jahez Group, a leading integrated ecosystem of on-demand services in Saudi Arabia. This collaboration establishes the foundation for a transformative journey in the Gulf’s digital landscape. The landmark deal values Snoonu at over QAR 1 billion, thereby making it the first Qatari tech startup to cross this milestone. Consequently, this positions Snoonu firmly on the path to becoming Qatar’s first unicorn while establishing one of the most dynamic technology powerhouses in the GCC region.

Sabina Abuova: Orchestrating Qatar’s Digital Evolution

In conclusion, Sabina Abuova’s integrated methodology strategically combines business acumen with creative excellence, thereby directly powering Snoonu’s market success while simultaneously enhancing Qatar’s broader technology ecosystem. Through her advanced education via the Stanford LEAD Program, combined with her unwavering commitment to technological innovation, she continuously advances both Snoonu’s strategic mission and Qatar’s competitive position within the global technology landscape, ultimately demonstrating that Qatari startups can successfully compete on the international stage.

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