Roula’s story is one of passion, dedication, and innovation in the world of beauty. With over 21 years of experience in the beauty industry, Roula’s career has been a testament to her relentless pursuit of excellence and her desire to enhance natural beauty. Her journey began long before she opened her first institute in Monot, Lebanon in 2000; it was a journey that started in 1999, marked by hard work, education, and an unyielding passion for the art of makeup.
From Psychology to Permanent Makeup
Roula’s path to becoming one of the most recognized names in the beauty world didn’t follow a traditional route. After completing her degree in psychology, Roula decided to expand her horizons and explore a different passion that had always captivated her – makeup and beauty. Despite already having an academic background, she found herself drawn to the world of beauty, eventually deciding to combine her interest with the skills she could learn through hands-on experience. But this wasn’t just about makeup for Roula; it was about perfecting the techniques that would enable her to transform her clients’ appearance in a way that was subtle, natural, and lasting.
While studying and working simultaneously, Roula made a key decision that would define her future: she chose to focus her career on beauty, specifically on permanent makeup. This decision came after years of balancing academic pursuits with her burgeoning career in the beauty industry, where she recognized that permanent makeup was a niche that offered transformative results and the opportunity to enhance the natural beauty of women.
Global Learning: A Quest for Perfection
Roula’s commitment to mastering her craft led her to travel the world, seeking the best training and expertise in permanent makeup and other makeup techniques. She ventured across various countries, including Estonia, Germany, the USA, France, the UK, Amsterdam, Poland, Belgium, China, and Italy, where she had the opportunity to learn from some of the most renowned artists in the field. Each of these international experiences contributed to Roula’s evolving expertise, shaping her unique approach to beauty.
Through these global experiences, Roula learned to adapt techniques from different cultures and incorporate diverse perspectives into her work, ensuring that her clients would receive the highest quality service. This constant exposure to international standards and practices allowed Roula to refine her craft and become an expert in permanent makeup, blending creativity with technical skill to achieve flawless results.
Introducing the “No-Makeup Makeup” Aesthetic to the Arab World
One of Roula’s proudest achievements is her role in introducing the concept of natural-looking permanent makeup to the Arab world. She proudly states, “I can proudly say that I am one of the very few who introduced the natural concept of permanent makeup in the Arab world.” This statement reflects her dedication to enhancing natural beauty, rather than altering it, through subtle and skillful enhancements. Roula’s pioneering approach focused on creating a “no-makeup makeup” look, one that emphasized the client’s existing features while adding just the right touch to make them stand out without looking artificial.
Roula’s belief in the beauty of Arab women, with their strong and distinctive features, was a key motivation in her decision to bring this natural aesthetic to the region. She recognized that Arab women have inherently beautiful, bold features, and that with the right techniques, these features could be further accentuated. Roula’s signature technique focuses on achieving a subtle yet impactful enhancement of the eyebrows, eyeliner, lips, and other facial features, ensuring that her clients look refreshed and radiant while maintaining a natural, effortless beauty.
Perfecting the Craft
Over the years, Roula’s drive for excellence has led her to hone her skills through rigorous training and practice. Her journey was not just about attending international workshops and training programs; Roula also participated in several beauty competitions around the world, where she showcased her exceptional talent and dedication. These competitions were not only opportunities for Roula to prove her skills but also spaces for her to learn from other top professionals, refining her technique even further.
Roula’s unwavering commitment to perfection is what sets her apart from others in the industry. She believes that beauty is not just about trends or cosmetics; it’s about the art of enhancing what is already there, bringing out the best in each individual. Her meticulous approach to permanent makeup has earned her a reputation for precision and skill. Whether it’s her subtle eyebrow enhancements or her beautifully blended lip tinting, Roula ensures that each treatment is tailored to the unique features of her clients. Roula also teaches PMU online courses at Rkfacecouture.academy.
More than Makeup: Roula the Artist
Roula is more than just a makeup artist; she is an artist by all means. She is a self-taught artist who has taken courses in acrylic and digital art. Over the years, she developed her skills and techniques, exploring the vast possibilities that digital art offers. She cherishes creating art that evokes emotions in people.
Every piece she creates is a reflection of her passion for both makeup and art. Her journey as an artist continues to evolve, driven by her love for digital art and the endless possibilities it offers. She shares her work in Dubai.
Conclusion
Roula’s journey in the beauty industry is a powerful reminder of the transformative power of dedication, passion, and skill. From her humble beginnings in Lebanon to becoming a global expert in permanent makeup, Roula’s story is one of perseverance and innovation. She has redefined beauty in the Arab world, advocating for a more natural, effortless approach to makeup that enhances, rather than masks, a woman’s inherent beauty.
Her work, particularly in permanent makeup, has not only enhanced the appearance of countless women but has also inspired many others to pursue careers in the beauty industry. Roula’s legacy is one of empowerment, education, and artistry, and she continues to lead the way in helping women look and feel their best, inside and out.
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