In a country where history is etched into every stone and story, From Leb With Love has emerged as one of Lebanon’s most meaningful social enterprises; a movement that transforms nostalgia into creativity and heritage into empowerment. At a time when Lebanon’s architectural gems, artisanal crafts, and cultural identity face unprecedented threats, this initiative is reviving the country’s soul through beautifully crafted miniatures and educational experiences.
Founded in 2022 by George Al-Ghafary and Jennifer Al-Ghafary, and recently joined by Margaret Jabara as Managing Partner, From Leb With Love (FLWL) has quickly become a cultural phenomenon, reimagining the past with artistry while shaping a socially conscious future. It is an enterprise with a mission far bigger than commerce: to preserve Lebanon’s memory, empower its communities, and reconnect millions to the homeland they carry in their hearts.
A Mission Born From Loss and a Desire to Keep Stories Alive
The idea was sparked by a simple, urgent question from co-founders George and Jennifer Al-Ghafary:
“How can we keep the stories of Lebanon alive, not only as memories, but as tangible experiences future generations can hold, build, and cherish?”
As Lebanon faced economic collapse, conflict, and the erosion of its traditional craftsmanship, the founders witnessed heritage slipping away: Iconic Lebanese homes collapsing, Artisanal skills fading, Cheap foreign imports replacing authentic crafts, Youth growing disconnected from cultural identity, and The Diaspora longing for real, meaningful ties to home
Determined to respond with purpose, they created FLWL; not as a nostalgic brand, but as a dynamic social enterprise blending creativity, empowerment, and cultural preservation.
With the arrival of Margaret Jabara as Managing Partner, the enterprise strengthened its strategy, outreach, and social impact footprint, scaling its mission across Lebanon and internationally.
Miniatures of Memory: Rebuilding Lebanon With Art & Heart
Each piece created by FLWL is more than a product; it is a story reborn.
Their 3D-DIY kits, puzzles, shadow books, and miniature homes, from the beloved Beit Teta to the iconic Liwan, Riwaq, and the Sursock façades, allow people to rebuild fragments of Lebanese heritage with their own hands. These miniatures have become emotional anchors for families across generations.
Media described them perfectly as “miniatures of memory”: small works that hold the weight of childhoods spent on balconies, village summers, and ancestral homes that may no longer exist; yet live again through these pieces.
Through careful design, local craftsmanship, and storytelling, the brand preserves the architecture, textures, and soul of Lebanon’s most cherished symbols.
A Social Enterprise Driving Real Impact
Behind the warm nostalgia lies a tangible social footprint. From Leb With Love supports a growing community of artisans, designers, and individuals from vulnerable backgrounds, offering them dignified income opportunities and creative employment. The enterprise operates with a strong commitment to sustainability, repurposing significant amounts of wood and cardboard while maintaining a resilient production model even through national crises. Its digital presence has flourished, reaching a wide and engaged audience, with both online sales and collaborations with leading cultural institutions fueling its growth, such as Sursock Museum, National Museum, Beit Kanz, Convivio, Studio 53, Halabi Bookshop, etc
Through empowerment, responsible craftsmanship, and innovative design, FLWL proves that preserving heritage can uplift communities and create meaningful economic and social impact.
Healing Through Memory: Impact on Clients & Communities
Clients describe FLWL as a bridge; one that connects generations, continents, and lost memories.
Reconnection to identity: Families in the Diaspora use FLWL kits to teach children about Lebanese architecture, history, and family heritage.
Educational transformation: Schools and NGOs integrate the kits and shadow books into cultural programs, making heritage tactile and engaging.
Emotional resonance: Building a miniature home often feels like piecing together one’s own story, especially for those displaced or nostalgic.
Conscious consumption: Every purchase fuels local livelihoods, empowering artisans, women, and youth.
Taking Lebanon to the World
With nearly 14 million Lebanese living abroad, global expansion quickly became a natural step. Today, FLWL reaches customers across North America, Europe, GCC countries, and Australia.
The enterprise is also growing through: Cultural institutions and museums, Diaspora communities, Global e-commerce, Corporate gifting for heritage-driven campaigns, Educational partnerships, Franchising and licensing models.
This expansion is supported by significant recognition, including the UNDP Machinery Grant and the LAU Innovation Center Award, both awarded in 2024 and 2025.
Together, these investments are accelerating production, strengthening operations, and amplifying global presence.
A Cultural Brand With Purpose: The Vision Forward
Under the leadership of George Al-Ghafary, Jennifer Al-Ghafary, and Margaret Jabara, FLWL is shaping a bold future.
The enterprise aims to become a global cultural brand rooted in Heritage preservation, Social and economic empowerment, Education for younger generations, Sustainability, Lebanese identity, and Community-driven impact.
What began as a tribute to memory is now a blueprint for how culture, creativity, and compassion can rebuild a nation.
Conclusion: A Love Letter to Lebanon, Written in Miniatures
From Leb With Love is not just preserving houses; it is preserving the soul of Lebanon.
Through every miniature, puzzle, and shadow light, the brand restores memories, rebuilds identity, and reimagines what a social enterprise can achieve. It stands today as a tribute to Lebanon’s past, a lifeline for its present, and a promise for its future.
Our traditional collection of Lebanese Houses and Façades is your ideal gift choice for any special occasion and for the upcoming holiday season!
Every piece is a story.
Every purchase is an act of hope.
Every creation is a piece of Lebanon, brought back to life with love.
Connect With Us:
Website: https://www.fromlebwithlove.com
Instagram: https://www.instagram.com/fromlebwithlove.lb
Facebook: https://www.facebook.com/fromlebwithlove
LinkedIn: https://www.linkedin.com/company/fromlebwithlove
Phone Number: +961 81 937 796
Email: sales@fromlebwithlove.com
Read more articles: https://executive-women.global/en/margaret-n-jabara-catalyzing-sustainable-impact-through-business-strategy-innovation-purpose-driven-leadership/
