The Strategic Force Behind Snoonu
Sabina Abuova stands as a central architect in the rise of Snoonu, Qatar‘s pioneering tech unicorn. As the Co-Founder and Chief Brand Officer of Snoonu, her strategic vision and creative leadership have been instrumental in building the super-app from a startup into a leading force in e-commerce and logistics. Her journey with the company began as one of its first hires, and she has since been recognized as a pivotal figure in its growth, playing a key role in shaping Snoonu‘s brand identity, market presence, and overall corporate strategy.
Driving Snoonu’s Monumental Growth
Under her co-leadership, Snoonu has achieved significant milestones, including closing a landmark $5 million Series A round—the largest for a Qatari startup at the time, and a subsequent $12 million Series B round. This financial success cemented Snoonu‘s status as a homegrown leader and validated its super-app model, transforming food delivery, e-commerce, and logistics into one seamless platform.
A Recognized Voice in Tech and Leadership
Sabina Abuova is also a recognized thought leader, frequently sharing her expertise on international stages. Her recent engagements include speaking on panels at the Digital Bridge 2025 forum in Astana and the Doha Women Forum 2025. Her influence and expertise have been acknowledged through accolades such as being named one of the Top 50 AI Leaders by Fast Company Middle East.
A Philosophy of Vision, Detail, and Cultural Respect
Driven by both a grand vision and meticulous attention to detail, Sabina bridges the worlds of business leadership and creative design. Her philosophy is rooted in fostering innovation and sustainable growth through cultural intelligence and respect, ensuring that every project reflects a balance of innovation, beauty, and harmony. Her commitment to professional development, underscored by completing the intensive Stanford LEAD Program, continues to fuel her ability to drive Snoonu and the broader tech community forward.
Stay Connected:
https://www.linkedin.com/in/sabinaabuova?originalSubdomain=qa
https://www.instagram.com/executivewomen_
https://www.facebook.com/ExecutiveWomen
Read more articles: https://executive-women.global/en/empowering-women-in-middle-east-family-businesses-overcoming-challenges/
English 
العربية