From managing brands to creating them, this Lebanese entrepreneur and humanitarian stitches compassion into every canvas and community. Nadine Lawandos is a Lebanese business manager and creative force who has masterfully transitioned from the structured world of marketing to the boundless realm of artistic expression. Ultimately, her journey is a powerful narrative of how business acumen and creative vision can merge to build not just a brand but a legacy of beauty, elegance, and purpose.
The Alchemy of Business and Creativity
With a foundation in Business Management, Nadine’s early career in marketing honed her skills in communication and leadership. However, her path took a transformative turn when she joined her family’s “Lawandos” manufacturing business, which was founded by her father Chawki Lawandos. She saw beyond its traditional operations, envisioning a platform for artistry. With courage and conviction, she transformed it with her brother Habib Lawandos into CREAart, a synergy she describes as “one soul in two bodies.” A design-driven company specialized in manufacturing branded uniforms and everything on textile, whether embroidered or printed. where she serves as Managing Partner. This pivotal shift was fueled by her discovery of a profound passion for colors, textures, sensations, and the stories that fabrics could tell.
The Birth of an Artistic Identity: CREAartbyNadine
Within the family enterprise, Nadine founded her own label, “CREAartbynadine.” Her vision was clear: to merge meticulous craftsmanship with deep emotion. She runs this venture with unique creativity, inspiration and motivation. This collaboration underscores a leadership style built on family values, emotional intelligence, and authentic connection, establishing her as a formidable woman entrepreneur in Lebanon’s creative industry, under the statement proudly made in Lebanon
Where Emotion Meets Creativity or Manufacturing
For Nadine, design is a sensory and soulful process. She offers specialized consultancy in personalized and customized gifts and unique pieces for every event, whether it’s a birthday, Christmas, Mother’s Day, Father’s Day, baptism, bachelor party, or any other occasion, to make every image an impression. Specialized in gifting and event designs, believing that every creation, be it a scarf, a pouch, or a custom dress, carries emotional value and must shine. Her creations are not just presents; they are thoughtful expressions. Her design philosophy is intuitive; she feels the energy of every fabric, color, thread, and embroidery stitch, ensuring each piece is a unique vessel of purpose and connection, transforming moments of celebration into meaningful memories. This process, she confesses, is what nourishes her spirit day after day.
Every piece she designs is unique and manufactured with love.
Wearing Your Identity. Weaving Heritage into Every Thread
CREAart proudly represents Lebanon on the global stage. We have a wide range of clients who seek our consultancy for their branded uniforms or custom gifts from Lebanon. Nadine carries not only the name of her country but also its identity, culture, and pride.
From dresses and formal wear to ties, hoodies, clutches, and bags, each piece is a statement, a symbol of who we are as Lebanese.
We bring this heritage to life.
Wear your identity. Celebrate your roots. Represent with pride
Mastering the Digital Canvas
As the world moved online, Nadine adeptly evolved from physical design to digital creation. She learned social media and visual content creation from scratch, turning a hobby into a certified professional skill. She now not only manages her own brand’s digital presence but has also leveraged her expertise to run campaigns for others, connecting her art with a global audience and establishing herself as a forward-thinking creative leader. That is her way of life, or has become her lifestyle mindset.
A Heart for Service: The Lion’s Spirit
Parallel to her business is her profound commitment to Lions Clubs International, where she has been an active member since 2005. Her two-decade journey in Lions International District 351 covering Lebanon, Jordan, Palestine, through roles, from Club President and District Chairperson, and District Cabinet Secretary for various causes to Global Service Team member, has been a masterclass in leadership and empathy. This experience has blossomed into a passion for training, where she shares knowledge and inspiration, empowering others to grow, dream, and lead. And she
The Harmonious Balance
Juggling a demanding creative business with extensive humanitarian service requires immense resilience. Yet, Nadine thrives in this fullness. Her secret is living her passion. Even when overwhelmed, she is deeply fulfilled, driven by a philosophy that finds joy through purpose and positivity through giving. Creativity is what fuels her every day – it nourishes her thoughts and guides her every step forward.
The Legacy: An Impression for the Future
CREAartbyNadine is more than a brand; it is her life’s project and her “baby.” The factory is her heart, a place where passion and creativity meet. Her vision for the future is to expand globally, blending authentic Lebanese artistry with universal creativity. Furthermore, she has positioned herself as a consultant for personal and corporate branding, living by the mantra: “We make your image an impression.” Nadine Lawandos is not just building a business; she is building a brand that inspires women to lead with heart, create fearlessly, and give generously.
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Read more articles: https://executive-women.global/en/mother-of-a-nation-queen-sirikits-century-of-grace-and-legacy-in-thailand/
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