“Jennifer Aouad: How a Lebanese Engineer Built Ata3allam—The Gamified Arabic Learning App”

Jennifer Aouad is a Lebanese industrial engineer, entrepreneur, and professor who has bridged the gap between technology and education through her groundbreaking app, Ata3allam. With 15+ years of experience across engineering, academia, and digital marketing (trained at Dublin’s Digital Marketing Institute), she has redefined how children globally learn Arabic—making it fun, accessible, and academically rigorous.

The Birth of Ata3allam

Founded in 2022, Ata3allam was born from Jennifer’s vision to democratize Arabic learning for children worldwide. The app’s success is undeniable:
✔ Thousands of downloads across North America, Europe, and the MENA region
✔ Rave reviews from parents, teachers, and Arabic school directors
✔ Award-winning gamified approach: Interactive games, progress-tracking tools, and cultural songs that make learning sticky

Why Ata3allam Stands Out

  • Child-Centric Design: Badges, levels, and playful rewards turn lessons into adventures.
  • Teacher-Friendly Analytics: Real-time progress tracking ensures no student is left behind.
  • Cultural Authenticity: Videos and songs immerse learners in the Arab world’s rich heritage.

A Pioneer for Women in STEM & EdTech

Jennifer’s journey—from Saint Joseph University of Beirut to leading a global EdTech startup—breaks stereotypes. She embodies how:

  • Engineering rigor can solve educational challenges.
  • Entrepreneurship can scale cultural preservation.
  • Women-led innovation can transform industries.

The Future of Language Learning

“Technology isn’t just a tool; it’s a bridge to empowerment,” says Jennifer. With Ata3allam, she’s not just teaching Arabic—she’s equipping a generation to connect with their roots while thriving in a digital world.

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