As the Executive Leader at Executive Women Global (EWG), Christelle Eid operates at the dynamic intersection of strategy, operations, and advocacy. Her role is the engine behind the organization’s mission to empower women across industries and borders, transforming vision into tangible growth and community impact. This drive to create and connect extends far beyond her executive role. As the Founder and Creative Director of the Arz perfume line, Christelle transformed a single idea into a flourishing olfactory story. Launching in 2022 with her first fragrance, “Arz,” she has since cultivated a collection of 13 unique scents. This venture is at the heart of her company, WOWJOOH SARL, a premier online destination she built to curate not only her own line but also a world of recognized brands and bespoke products. At WOWJOOH, her primary goal is to spark joy and discovery, bringing a personalized and smile-inducing shopping experience to every client. Her entrepreneurial platform brings together the world’s most recognized brands, offering a wide range of products tailored to diverse preferences. Further channeling her ability to connect and inspire, Christelle lends her voice to the public sphere as the host of “وجوه البلد” (Faces of the Nation). In this insightful program, she engages in meaningful dialogue with public figures and impactful change-makers, uncovering the stories that shape society. Airing on prominent platforms like Akhbar Al Balad, VTV Lebanon, and VDTL, her show reflects her belief in the power of conversation to enlighten and build community. Forging Strategic Pathways Christelle’s leadership is defined by a forward-thinking strategy. She architects comprehensive marketing campaigns, from digital outreach to impactful physical branding, that amplify EWG’s voice. By initiating and nurturing high-value brand collaborations and securing media visibility, she strategically positions the organization at the forefront of the women’s leadership movement. Her work in developing PR strategies and co-branded initiatives consistently strengthens EWG’s global footprint. Building Cohesive Excellence Behind the scenes, Christelle ensures operational excellence. She oversees the team’s deliverables, fosters cross-departmental alignment, and supports her colleagues in achieving key milestones. Through leading planning sessions and contributing to organizational goal-setting, she creates a structured, motivated environment where the team can thrive and execute effectively. Cultivating Community & Growth The heart of her work lies in community. Christelle is instrumental in recruiting new members and onboarding clients who share EWG’s vision. Through dedicated meetings with prospects, stakeholders, and partners, she builds bridges. Her commitment to maintaining robust relationships with existing members and sponsors forms the bedrock of a loyal and expanding network. The Voice of EWG Christelle serves as a compelling ambassador for the organization. She represents EWG on conference stages, in panel discussions, and at high-level external events. With clarity and passion, she presents the organization’s vision, translating its mission into compelling narratives that resonate with diverse audiences worldwide. Creating Impactful Experiences From concept to execution, Christelle drives the creation of transformative events. She curates workshops, seminars, and networking programs designed specifically to educate and empower women professionals and entrepreneurs. By collaborating with renowned speakers and industry leaders, she ensures every event delivers maximum value and inspiration. Driving Sustainable Partnerships A critical pillar of her leadership is securing the organization’s future through client relations, sales, and sponsorships. Christelle leverages her extensive network and strategic insight to develop sustainable partnerships and revenue streams, ensuring EWG has the resources to continue its vital work. Through this multifaceted leadership, Christelle doesn’t just hold a title; she embodies the catalyst for change, building the platforms and connections that empower executive women to lead, succeed, and lift others as they climb. Connect With Christelle: https://www.instagram.com/krysteleid https://www.instagram.com/wowjoohlb Read more articles: https://executive-women.global/en/christelle-eid-founder-of-arz-perfume-line-and-elle-by-krystel/