As a passionate jewelry lover and devoted advocate of giving back, I founded Tujla, a fine jewelry company committed to craftsmanship and philanthropy. My early years were immersed in the humanitarian sector, an experience I cherish. Despite its emotional challenges, I found solace in knowing my efforts could positively impact lives. This purpose continues to drive me daily. From Humanitarian Work to Jewellery Design: Creating a Community-Driven Brand with Tujla Fifteen years later, I proudly raise two incredible boys. Holder of a B.A in Social Studies and an MSc in Global Marketing, I’ve delved into various sectors, including humanitarian work, capacity building programs, and the hospitality industry. Last year, I focused on creating Tujla. Now, my greatest passion involves merging my jewellery design expertise with my humanitarian background to foster a community-driven brand. Aligning Passion with Purpose: Tujla’s Mission to Inspire and Connect Through Jewellery So for those who know me, it may come as little surprise that I want to combine my two passions. I count myself very lucky to be able to do work that I love in a way that is also in alignment with things that I believe in. It seems to me today that a lot of people feel that work and business is something that is separate from our values and passions. That’s advice I received often. But when I started Tujla, I knew that I want it to be a brand that spreads beauty through jewellery but equally a brand that engages with people and possibly inspire them to do what they love to do. Unveiling Beauty and Individuality: The Inspiration Behind Tujla’s HAALA Signature Collection Inspired by the Arabic word تَجَلَّتْ, meaning to adorn and enhance, the brand name Tujla embodies our vision to shine and stand out. Our inaugural collection, the HAALA Signature Collection, pays homage to the remarkable influence women wield over their environments. Just as the name suggests, beauty is inherent to our feminine essence, while generosity is an integral aspect of womanhood. Embracing Authenticity: Tujla as a Creative Haven for Women in Modern Jewellery Tujla is where I feel most like myself; an outlet for my creativity and for connecting with amazing women through modern day jewellery. Author: Racha Nehlawi Azhari For More Biographies like this head to: WHO IS SHE? – Executive-Women
Inspiring Women Through Jewellery: The Story of Racha Nehlawi and Tujla
Synergizing PR and Marketing Strategies for Beauty and Wellness
Marketing and public relations are integral. The PR Department collaborates with Marketing, leveraging soft skills to gain more influence and memorability than other departments, fostering cooperation with institutions or engaging with the audience. Strategic Brand Management: The Crucial Role of Public Relations in Shaping Perceptions and Building Trust The PR Department also maintains and enhances a positive brand image. Periodically adjusting the organization’s image based on the target audience and market dynamics, PR aims to gain public trust and manage reputation, while marketing prioritizes profit maximization through promotion and advertising. Building Bridges: The Vital Role of Public Relations in Nurturing Organizational Relationships and Reputation Public relations fosters positive relationships with internal, external audiences, and media. While focusing on media presence and conference participation, the PR team prioritizes managing the company’s reputation through effective communication channels. Their aim: achieving long-term improvements in organizational image by cultivating positive relationships, paving the way for future success. Unlocking the Potential: Navigating Electronic Medical Marketing in the Digital Age As per the American Marketing Association (AMA), marketing entails a series of specialized activities focused on ‘Creating offers that provide value for clients, customers, partners, and the community.’ The fundamental objective of marketing is to forge a connection between a brand and its audience of consumers. Within the healthcare sector, electronic medical marketing has emerged as a relatively new domain.With the evolution of digital marketing, healthcare professionals, particularly doctors, have recognized the importance of engaging with their audience online. Thus, the term ‘medical marketing’has gained prominence. Synergizing PR and Marketing: Leveraging Content Strategies for Market Insights and Relationship Building How do we combine PR and marketing strategies? Exchange ideas: By combining content marketing and public relations strategies, and because the mission of public relations is knowledge, latest and forecast trends, content marketing can provide your PR team with insights into the market. Specific and specialized consumer trends. Also, the importance of building relationships and continuous communication with different people in various types of society, males and females, of different ages and specializations is of significant importance. Empowering Success: Maximizing Content Impact through Passion-Driven Marketing Amplify content: Content marketing, encompassing articles, webinars, and digital media, serves to bolster brand identity. It collaborates with public relations, facilitating impactful audience engagement. Passion fuels success; individuals driven by passion prioritize their pursuits, indifferent to outcomes. This unwavering commitment ensures their dreams are realized, despite challenges along the way. Empowering Beauty: Navigating the Intersection of Cosmetics, Technology, and Self-Confidence for Women I’ve cultivated a strong interest in women’s cosmetic and plastic surgery, coupled with a fascination for the latest advancements in cosmetic medicine. In contemporary times, women perceive beauty as essential, not merely a luxury. I strongly believe that improving one’s appearance boosts self-confidence and overall well-being. This internal assurance resonates outwardly, fostering a sense of beauty and self-assurance among women in their societal interactions, professional endeavors, and relationships. Author: Eman Altaweel For more articles like this head to: business and leadership – Executive-Women
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