Navigating Career Choices: Beyond Conventional Paths A career is often perceived as a lifelong commitment to a single job, influenced by societal norms, parental expectations, or the prevailing economic environment. My journey began with studying banking and finance, a popular choice within business management at the time. Graduating with Honors and a Master’s degree, I embarked on a career in corporate banking, excelling in my roles and consistently exceeding targets. I believed this was my destined path—an endless climb up the corporate ladder, unaware of what lay on the “Other Side.” Then, the Covid-19 pandemic struck, changing everything. Rediscovering a Hidden Talent: The Birth of Buttercream Cake Design During the pandemic, with increased time at home and rising financial pressures, I revisited a long-neglected talent—my background in the arts. Equipped with business analysis proficiency, financial modeling skills, and a love for creativity, I decided to pivot my career. With the support of my family, I founded Buttercream Cake Design business, where I combine my artistic background with my business acumen. Each cake I create is a personal expression of my vision, crafted with care and attention to detail. Crafting a Unique Business: The Importance of Customer Service and Personal Touch Though my business is small, it is deeply personal, with each cake tailor-made to meet the specific desires of my clients. I believe that exceptional customer service is key to distinguishing oneself in the market. By eliminating any room for doubt in the client’s experience, even when mistakes occur, I strive to be an artist, problem solver, and businesswoman all at once Embracing the Challenges of Entrepreneurship: A New Way of Working The transition from being a bank employee to owning a small business was challenging, both physically and emotionally. The familiar struggles of corporate life, such as vying for recognition and advancement, were replaced by the demands of entrepreneurship—long hours, sacrifices of family time, and working through holidays. Setting priorities and knowing when to take a break became essential. Empowerment through Change: The Value of Recognizing Your Talents Leaving a once-thriving career due to industry decline was difficult, but I believe this change was inevitable. The important lesson I’ve learned is to recognize your talents when they emerge and to arm yourself with solid business and communication skills to elevate your ventures. I am grateful to be part of an era where women in business can excel and surpass their potential. I’ve learned to face challenges with grace and embrace the unknown with confidence. Author: Valerie Berberi For more biographies like this, head to: https://executive-women.global/en/category/who-is-she/
The Power of the Puzzle
The Power of the Puzzle: We navigate a world of high-stakes decisions, complex challenges, and constant demands. Our positions require not only leadership but also a clear vision for the future. Yet, in the whirlwind of daily responsibilities, it’s easy to lose sight of the bigger picture. This is where the power of strategic planning comes into play—a tool not just for your organization, but for your personal and professional life as well. Your Puzzle: The Guiding Star Your puzzle should be your guiding star that leads you through the complexities of your role. While handling any puzzle alone, you are the only one who knows what the final picture will eventually be. This is how I approach my life. I am the only person who knows what my ultimate goal looks like. Just like a puzzle, there is no “right” way to start and end a piece. You approach it from the edges then work in clusters till the clusters make sense and fit one another. This approach makes it more of a tangible expression of what you aim to achieve. However, a vision without a plan is like a ship without a compass. It may be beautiful, but it risks drifting aimlessly. The Importance of a 10-Year Plan Think of your 10-year plan as the blueprint of your vision. It’s the foundation upon which all other plans are built. This plan should encapsulate your long-term goals, those grand aspirations that seem almost out of reach but are achievable with dedication and perseverance. For instance, where do you see yourself a decade from now? Perhaps you aspire to lead your organization to new heights, expand into global markets, or even retire after a career marked by innovation and success. On a personal level, maybe you envision a life enriched by travel, philanthropy, or spending more time with family. Your 10-year plan is your roadmap, guiding you toward these long-term objectives. The 5-Year Plan: Bridging the Gap While the 10-year plan sets the stage, the 5-year plan acts as a bridge between your long-term vision and your current reality. This plan should focus on significant milestones that need to be achieved to keep you on track. In your professional life, this might involve developing new skills, expanding your network, or taking on specific projects that align with your 10-year vision. Personally, it could mean making intentional decisions about your health, relationships, and personal growth. The 5-year plan requires you to assess where you are now and what steps you need to take in the next five years to get closer to your ultimate goals. It’s a dynamic, living document that should evolve as you progress. The Yearly Update: Precision in Action The yearly plan is where the rubber meets the road. This plan breaks down your 5-year goals into actionable steps that can be accomplished in the next 12 months. It’s about setting clear, measurable objectives and holding yourself accountable. Professionally, your yearly plan might include objectives like launching a new initiative, securing a significant partnership, or mentoring emerging leaders within your organization. Personally, it could involve committing to a regular fitness routine, setting aside time for self-care, or embarking on a new hobby. A critical aspect of the yearly plan is its flexibility. The business landscape is ever-changing, and so too is your personal life. Therefore, it’s essential to revisit and update this plan regularly—quarterly, if not monthly—to ensure it remains aligned with your evolving circumstances and goals. Updated Plans: An Inspirational Power A plan is only as good as its relevance. The most successful leaders understand that strategic planning is not a one-time exercise but an ongoing process. Life is dynamic, and so too should be your plans. There’s something profoundly empowering about having a well-crafted plan in place. It provides clarity and direction, allowing you to focus your energy on what truly matters. It also instills confidence, knowing that you have a roadmap guiding you toward your desired future. You are leaders, role models, and trailblazers. Your vision and plans have the potential to shape not only your life but also the lives of those around you—your family, your team, your organization, and even your community. By investing time in creating and regularly updating your 10-year, 5-year, and yearly plans, you position yourself to lead with purpose and passion. You ensure that your vision is not just a distant dream but a living reality, guiding you toward a future filled with success, fulfillment, and joy. Work-Life Balance: The Struggle is Real With all this planning put into mind, I cannot help but think of how most people struggle with the work-life balance concept. I personally believe that the concept itself can be misleading. It implies a binary choice between two competing forces, leading to a constant juggling act that can be exhausting and unfulfilling. Instead, I embraced the idea of work-life integration. This approach recognized that my career and personal life are not separate entities but intertwined aspects of my overall well-being. By integrating the two, I created a holistic approach to living, where success in one area complements and enhances the other. In the end, the importance of putting plans in place to serve your vision cannot be overstated. It is the cornerstone of effective leadership and the foundation of a life well-lived. So, take the time to craft your plans, integrate them into your daily life, and watch as your vision comes to life, one step at a time. Author : Souad Al Serkal For more articles like this, head to: https://executive-women.global/en/category/self-development-2/life-coaching/



