Prof. Nada Mallah Boustani is a President and co-founder of AXISSED. She keeps working hard to reach her goal, and following her passion and vocation for extending education and learning to others is limitless. She dives deep into developing graduate and none graduate candidates where she mobilizes her effort, time, love, ethics, and compassion in an effective manner to secure quality outcomes in knowledge and education. What helped you shape the woman you are today and how do you balance between family and professional journey? The secret that shaped my actual status is the adoption of a Work Life Balance principle. As a working woman, I recognized that the perfect balance between work and home life is an attainable myth. For that, I’ve always adapted my attitude by acknowledging my feelings-positive, negative, and neutral- where they are all valid and need to be expressed. I lowered my expectations as “perfection does not exist and I was fully convinced that it would be okay if sometimes I was not as productive as I should be. You need to love yourself, be tolerant and self-compassionate with yourself and others, where mistakes should be within our appetite as we are simply humans. The work-life balance I mentioned is very delicate as you need to keep your eyes focused on different pillars at the same time. While talking about production and organization by structuring, planning and delegating, engagement in self-care is crucial. Said that definitely boundaries establishment is mandatory for not taking on extra burdens, also prioritizing relaxation or self-care activity, taking care of ones’ self, help function best in our roles. I tried so many times to involve my family and especially my children in some decision-making process, whereby I tried to seek their opinions on some working related matters as for me the view of an outsider could add up value despite his or her lack of knowledge in the field. Education is a mission; how can you explain that? Let’s first focus on every individual’s mission and ask this question “What is the mission of every creature on Earth?”. I guess the main goal here is to accept each other, love each other and live in harmony but the debatable question is “how is this achievable”? For us to succeed in reaching these stages we need to get to know more our partners, neighbors, colleagues and accept them as they are. See! I said “we need to know each other first then accept or similarities and differences”. Knowing means more knowledge and knowledge is acquired through education. Hence there is a huge universal mission through Education, as it would be through education that our knowledge is expanded and the more we know, the more we understand, accept, tolerate and love. We have many use cases for education as we see them in our everyday life. Every time we identify community clusters with low or lack of education, we deduce high rate of crimes, high illiteracy, community and social injustice, and low tolerance on accepting each other. This takes us to the conclusion that with Education, you can build better people, better societies and definitely better economies. What’s the importance of Management in society? The word ‘management’ is derived from the Latin word ‘Manus’ which means hands. Thus, management refers to handling a particular activity. Management refers to the process of setting certain pre-determined objectives and achieving them through optimum utilization of resources. According to Drucker, management is the dynamic life-giving element in every organization. It is the activating force that gets things done through people. Without management, an organization is merely a collection of men, machines, money and material. In its absence, the resources of production remain resources, and never become production. Management improves people’s standard of living by – (i) using scarce resources efficiently and turning out profits; (ii) ensuring the survival of the firm in the face of continued changes; (iii) exploiting new ideas for the benefit of society as a whole; and (iv) developing employee talents and capabilities at work as well as prompting them to display peak performance. The great economist, Schumpeter, referred to management, and entrepreneurs as the engine of growth. Drucker called management ‘the life blood’ of an enterprise. According to him, management is ‘the crucial factor in economic and social development’. Admittedly, firms can fail because of inadequate funds, improper marketing, incompetent product design, along with many other reasons. They often fail because the basic management functions are performed poorly or not at all. Management is ‘the single most critical social activity in connection with economic progress. Physical, financial and manpower resources are, by themselves, only passive agents – they must be effectively combined and coordinated through sound and effective management if a country is to experience a substantial level of economic growth and development. Tell us more about your experience as a member of different international research associations. John Maxell is an American author, speaker, who has written many books, primarily focusing on leadership. In his book of “the 21 irrefutable laws of leadership” tackled a specific law called “The Law of the Inner Circle” that stipulate A Leader’s Potential Is Determined by Those Closest to Him. This is exactly explained by my experience as a researcher and member in different international research associations. The law of inner circle stipulates the fact of stepping into a circle with people that resemble me from a technical and talent aspects. The fact of having myself inside those associations define 100% the law of inner circle. Nobody does anything great alone, nor do researchers succeed alone. Therefore, as a researcher attributing myself into associations where inner circle members could bring a Complementary Gift to the Table and Add Value to each other and positively Impact Other Inner Circle Members is an indicator of success by itself. You believe in the perseverance in achieving personal goals; how do you transmit it to your students? Perseverance is one of the crucial elements that help us navigate the
ويندي دايموند
Wendy Diamond is an internationally Renowned Social Entrepreneur, Impact Investor, Animal Advocate, Humanitarian, Best Selling Author, as well as the CEO and Founder of Women’s Entrepreneurship Day Organization (WEDO)/#ChooseWOMEN, a non-governmental philanthropic volunteer organization with chapters in 144 countries and 112 Universities/Colleges on a global mission to empower WOMEN in business to alleviate poverty. WEDO has a delightful impact on different levels; it Strongly Stands Behind BiPartisan Legislation to Support Women Entrepreneurs and To Fuel The Economic Recovery, initiates launch first-ever Women’s Disability Startup Cohort Program, as well as funding impoverished women with microloans to start their own entrepreneurial endeavor – Providing a HAND UP not a hand out in partnership with Opportunity International and much more. The #WEDO2022 summit in the Delegates Dining Room at the United Nations and around the world’s agenda, celebrates the pivotal role women play in the impact of Disruptive Technologies and the escalating evolution of Web 3.0. We will spotlight the positive impact the Web3/Crypto Community is having on our planet! In addition to her successful journey in empowering women, she is an Investor/Advisor in social impact disruptive technologies and funds including PleasrDao, EFF Ventures, OpenGrants, Producers Market, Lightline Medical, Quantum Rock Technologies, Bitcoin, Perceptive Capital, Waggit, Valt Fund, OP Crypto, LOOK Lateral Art, CoinFund, Sensorium, IPWE , Trust Circle, Opensea, IGP Energy, Blocktower Capital, Coinbase, Bidversity, Tooth and Tailz, Crescent Capital, Infinigon Group, SAFE Health App, BasePaws, Farma Trust, Breathometer, and SNAKT Video APP. Achieving one goal after another, Wendy has authored 10 widely celebrated books, garnered Three Guinness World Records, and has appeared in media outlets including Oprah, NBC’s Today Show, Bloomberg, The New York Times and Forbes. She has also been a featured keynote speaker at the United Nations, Harvard University and Davos. Following her dedication, Wendy sits on the Board of Advisors for the Ellis Island Honors Society, Global Alliance for A Sustainable Planet (GASP), Global Women in Blockchain, Girls Club Capital, Humane Society of New York and Grey Muzzle Foundation. Prior to WEDO, Wendy became soulfully motivated to help save euthanized animals in shelters. Therefore, she founded Animal Fair Media, Inc., the premiere pet lifestyle media platform bridging celebrity, pop culture to promote animal rescue/welfare when she learned 12 million animals were euthanized a year! Animal awareness and outreach has always been at the forefront of Wendy’s animal rescue and welfare mission. Finally, Wendy Diamond is always excited to make a positive imprint in this world. Her unwavering passion for technology grows from the innovation and positive social impact it will have on the world – to support the UNDERDOG!
Christiana Maxion: a native New-Yorker, and a published author with degrees in Finance, Education and Art Business.
Christiana Maxion is fast making her name as The Dubai Matchmaker and re-writing the blueprint of the Dubai dating-verse. Christiana’s lifestyle development consultancy focuses on helping Dubai men and women attract their ideal partner through her elite matchmaking and customized dating coach programs, which to date, boasts an over 80% success rate. This passionate lady is a native New-Yorker, and a published author with degrees in Finance, Education and Art Business. She left her successful job in education after becoming a certified Dating Coach and Professional Matchmaker with the focused plan of taking over the Dubai dating scene, one match at a time. However, Christiana’s empowered approach to dating is slightly more strategic than just being the female version of Hitch. Over the years, she has curated an elite database of male and female clients, including C-level executives, lawyers, entrepreneurs and models all searching for love which, with the help of her highly experienced team, she aims to create matches that will stand the test of time, even once the initial attraction has worn off. Christiana has created a series of packages that include fundamental matchmaking as well as her signature, Dubai Dating Do-Over, which she describes as an external and internal transformation. For this, Christiana pulls in the help of specialists including hair, skin, dental and makeup specialists, stylists, holistic health detox specialists and even Rapid Transformational Therapists (RTT) to ensure that her clients are prepared, feeling confident and empowered, ready to attract their ideal partner. Christiana’s Comprehensive Dating Concierge sees Christiana and her team plan and book the initial dates, as well as manage all communication between potential partners, offering feedback to both individuals after their date. Christiana even has a strict, no-funny-business-rule for all her initial matches – every little tip helps! Christiana’s Matchmaking Packages include the Top-Tier Dubai Matchmaking, The Dubai Dating Do-Over, Elite Dubai Database, Dating Coach Program: Empowered Dating, Wingwoman Night Out, Dating App Makeovers. Follow Christiana on social media @christiana.maxion.matchmaker to tap into some great dating tips and entertaining anecdotes of her own dating dos, don’t and disasters.
First Saudi National Day celebration to be held in the metaverse
The Bold Group Brings the 92nd Saudi National Day Celebration to the Metaverse King Abdulaziz Foundation for Research and Archives (Darah) as sponsor of the event Riyadh, Saudi Arabia – 18th September 2022: Following its recent expansion, The Bold Group achieves its first milestone by bringing the 92nd Saudi National Day celebration into the metaverse. Under the leadership of Mrs. Abeer Alessa, the Bold Group has developed an unparalleled immersive experience on the metaverse by displaying Saudi culture in a new digital realm. The virtual Saudi National Day celebration will begin on the 22nd of September until the 24th of September 2022. The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. It allows users to work, meet, game, and socialize together in these 3D spaces. As an exciting emerging technology, there is an increasing market for the metaverse where some brands, entities and even countries see it as a new channel to utilize, and its adoption is rising quickly across the globe. With Abeer’s prominent efforts in Saudi Arabia, The Bold Group is among the first to venture into such unchartered territory, activating the metaverse by using it as a platform for visitors to tour the Kingdom, interact with the various aspects of Saudi culture, and explore landmarks, food, music, art, and more in one place. For this pioneering initiative, The Bold Group collaborated with King Abdulaziz Foundation for Research and Archives (Darah) to make the user’s experience come to life. This strategic partnership will enable an authentic immersive experience as both Darah strive to make Saudi Arabia’s history and culture accessible to the world, and to educate future generations on the full breadth of the Kingdom’s great heritage. Abeer Alessa, Co-Founder and Chief Executive Officer of The Bold Group said, “The Bold Group is at the forefront of innovation among the local marketing industry. We are activating the metaverse in an impactful way by paying tribute to Saudi National Day. Fusing our past with our future, we are honoring the storied history of the Kingdom, preserving our heritage and displaying it with pride for people to engage within the new digital realm.” She continued, “Our focus has always been on bringing value to our partners and community, and this unique experience paves the way for others to discover exciting new opportunities in the market. In line with the Kingdom’s transformative outlook for the Vision 2030, The Bold Group embraces the change and strives to be the pioneer of new and emerging technologies in the digital sphere.” Through Abeer’s dedication, the Bold Group’s multi-faceted Saudi National Day experience in the metaverse will be held on the ‘Decentraland’ platform. It will feature multiple layers of Saudi culture in an open-air museum, with each level displaying various representations of Saudi Arabia’s beauty. The experience will also feature exclusively tailored Saudi national attire, created and inspired by the different regions in the Kingdom. These iconic pieces will be available as wearable NFTs for event visitors. The Bold Group will also be providing the POAP (Proof of Attendance Protocol) as a limited edition collectible NFT for users to showcase with pride their participation in the world’s first Saudi National Day metaverse celebration. Saudi Arabia has one of the world’s youngest populations with digital transformation at the core of its development as the Kingdom aims to be a global technology hub. The Saudi community is digitally savvy, and with the metaverse and other groundbreaking technologies still in early stages of development, the potential for communities and brands is exponential. With its new move into specialization, The Bold Group is always on the lookout to explore and invest in new technologies that result in elevated experiences and unprecedented outcomes for its partners. To learn more about the activation please visit: saudionmeta.com *ENDS* About The Bold Group The Bold Group is a Saudi independent creative ecosystem, spearheaded by three units including Bold Brands, Bold Comms and Bold Experiences. These are the fields that The Bold Group is in a unique position to offer, due to their vast experience in local communication and clear vision for the future of marketing and advertising in KSA. The Bold Group is an award-winning, multi-disciplinary group known for being strategically led, culturally driven and creatively obsessed. Since its inception, Bold has evolved into an agency of 70+ professionals, spread across 2 offices in Riyadh & Egypt, with over 180+ clients. Snapchat, Almarai, Arab National Bank (ANB), Alwaleed Philanthropies, Saudia Cargo, Saudi Ministry of Tourism, and Spots for All (SFA) are some of the major partners Bold has worked with. To learn more, please visit: https://bold.com.sa/home For any media inquiry please contact: Majdi Ghraizi Account Director Mobile: 0509090019 Email: Majdi@bold.com.sa





