Abeer Alessa is a Saudi female entrepreneur & professional marketeer, Co-Founder, General Manager of The Bold Group and member of the Advertising Committee at Chamber of Commerce. Inspired by the art of communication & creativity of the world, Abeer began her career by obtaining a Diploma in Arts & Design from the Royal University in Bahrain, landing her first job at MBC Group where she worked as Promotion Producer for a year. After that, she accepted a Conceptual Copywriter position at one of the leading multinational agencies, hence becoming among the first Saudis (specifically Saudi females) to join the advertising industry in Saudi Arabia Kingdom. During her time at the multinational agency, Abeer acknowledged the caliber and methods that advertising agencies were employing in the Saudi market, and identified a gap in the market for a different approach not only for brands, but for the country itself. All of this led Abeer to another crossroad, where she took the courageous decision to leave the comfort and perks of being in an international company and decided to pave her own path. Following taking her Bold decision to register her company in Riyadh in 2010, naming it “Bold Agency”, Abeer moved to France for 2 years, to get her Master’s degree in International Marketing and Business Development, which provided her with the right skillset to get back, and activate the registered Bold Agency in the Saudi market. Since then, the agency grew in scale and quality, accumulating tens of success stories and accolades such as “Independent Agency of the Year” by Dubai Lynx, which made Bold the first Saudi independent agency to receive this award and to be ranked among the top 25 most successful communication agencies in the world, according to The Good Report 2019, issued by ACT Responsible. Under Abeer’s leadership, Bold Agency evolved steadily throughout the years. On Bold’s 10th anniversary in 2022, Bold Agency expanded to become The Bold Group with three independent units specialized in brand building, communication and digital experiences. The Bold Group is setting a benchmark in the region by expanding its specialized unit offerings and offices beyond Saudi Arabia, and opening a new office in Egypt. With their upcoming venture into the metaverse, The Bold Group is exploring additional digital creative platforms as the marketing sphere expands. The Bold Group is just one of Abeer’s entrepreneurial success stories, as in 2017 Abeer became a member of the Advertising Committee at the Chamber of Commerce in Riyadh, and a member of the Saudi Women Leadership Circle at UNICEF in 2019. Furthermore, this dedicated entrepreneur is the Co. Founder/Managing Director of Teeb, a high-end lifestyle gift items company, and on top of it all, she is a shareholder in Alhasel Holding part of Alessa family business.
عبر احتفاليتها بمرور 10 أعوام، وكالة بولد للدعاية والإعلان تعلن عن إطلاق "مجموعة بولد"
The Bold Group: A Saudi integrated creative ecosystem specializing in Brand building, Brand communication and Brand digital experiences Riyadh, Saudi Arabia – 8th September 2022 Under the leadership of Abeer Alessa, with steady growth throughout the years, and after ten years of continuous success, Bold Agency commemorated its expansion by announcing The Bold Group, a Saudi integrated creative ecosystem, with specialization in services at the core of their strategy. The Group consists of three independent units specializing in brand building, communication, and digital experiences which were identified by the Group’s management due to a market need for a more tailored and focused approach to traditional 360 creative agencies. The Bold Group three essential units are key to building a successful thriving brand in Saudi Arabia. First, Bold Brands, a brand creation unit, that leverages local experience and expertise with international partnerships to build brands that are authentic, relevant, and differentiated. Second, Bold Communications, a brand expression unit, that leverages the power of people, stories, and cultures to help brands move forward, delivering truthful and relevant modern content that works across all platforms and channels. Third, Bold Experiences, a brand innovation unit, employs creativity and technology to build multi-sensory experiences that inject meaning, relevance and trigger real feeling in the physical or virtual world. Abeer Alessa, Co-Founder, Chief Executive Officer and member of the Advertising Committee at the Chamber of Commerce, expressed her optimistic outlook on the creation of The Bold Group and the limitless potential of the three specialized practices in catering to the Saudi market. She said, “The Bold Group was created with a purpose of fueling growth in people, partners, and communities, centered on cultural awareness, big creative ideas, and technologies that make our lives simpler”. She continued, “I look back over the last ten years with a sense of pride. Starting out as one of the first local creative & advertising agencies in the market, the road leading to where we are today was fraught with obstacles and challenges. With every accomplishment, Bold Agency grew along with the market’s demands, fast becoming a leader in the local industry. Now, with The Bold Group, we are in a strong position to become the pioneers of the local and regional communication and marketing industry through our differentiated and specialized offerings.” Through Abeer’s dedication, Bold Agency recognized a shift in the KSA marketing landscape where international and local brands as well as government entities were increasingly looking for local brand custodians, grounded by the Kingdom’s heritage and culture, to meet their marketing needs. The Bold Group’s specialized offerings will bring the Saudi market higher quality with the know-how of the local market and international expertise. The company has been testing the new business model over the years, which is clearly reflected in the success of the brands they’ve worked with, who are proud to call us their partners. Bold Agency was established after Abeer Alessa and Mohamad Baalbaki identified a gap in the market that revolved around the lack of locally generated content with relevance to the Saudi culture as the advertising field was monopolized by multinational agencies. After ten years of Abeer’s prominent efforts in the company, with multiple accolades under their belt, more partners on board, and working with a wide range of established brands, Bold Agency evolved with the country’s transformation and elevated its offerings under the umbrella of The Bold Group. With this new integrated business model, The Bold Group is setting a benchmark in the region by expanding its specialized unit offerings and offices beyond Saudi Arabia, as well as opening a new office in Egypt. With the marketing sphere also expanding, The Bold Group is exploring more digital creative platforms with their upcoming venture into the metaverse. *ENDS* About The Bold Group The Bold Group is a Saudi independent creative ecosystem, spearheaded by three units including Bold Brands, Bold Comms and Bold Experiences. These are the fields that The Bold Group is in a unique position to offer, due to their vast experience in local communication and clear vision for the future of marketing and advertising in KSA. The Bold Group is an award-winning, multi-disciplinary group known for being strategically led, culturally driven and creatively obsessed. Since its inception, Bold has evolved into an agency of 70+ professionals, spread across 2 offices Riyadh & Egypt, with over 180+ clients. Snapchat, Almarai, Saudi Ministry of Culture, Alwaleed Philanthropies, Dominos, Flynas, Riyadh Airports, Saudia Cargo, Saudi Ministry of Tourism, and STC Solutions are some of the major partners Bold has supported. To learn more, please visit: https://bold.com.sa For any media inquiry please contact: Majdi Ghraizi Account Director Mobile: 0509090019 Email: Majdi@bold.com.sa
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