For me, Christmas is not merely a date on the calendar; it is the most important and magical season of my entire year. It is the singular moment when my creativity feels the richest, my inspiration burns the brightest, and my obsession with thoughtful details truly comes alive. This season transforms my world into a canvas of warmth and possibility.
Interestingly, my professional journey began with this very spirit. When I first started working in CREAart, Christmas was the very first collection I ever created. Importantly, I didn’t begin with just one product; I launched with a full, meaningful set. Piece by piece, I built a world of comfort and joy: from pantoufles to pajamas, from hats to neck pillows, to robes, towels, and scarves.
From that very first day, my goal was beautifully clear: I wanted people to be able to gift in a way that felt complete, personal, and truly special. Consequently, a gift was never “one item” in my eyes, it was an entire curated experience, a story told through fabric and thread.
That foundational vision is why my collections today are dedicated to creating full, harmonious sets. Each collection thoughtfully includes:
- A cozy Pillow
- A supportive Neck Pillow
- Snuggly Pantoufles
- Comfortable Pajamas
- A luxurious Bathrobe (Robe de bain)
- Soft Towels
- And perfectly matching accessories
Furthermore, we don’t stop at mere coordination; we customize everything. In the market, you often find Christmas pieces adorned with generic messages like “Merry Christmas.” However, you rarely discover items with intimate touches like family names. That’s precisely why I began adding personalized embroidery, such as “The Lawandos Family,” to our sets. This personalization, ultimately, became one of the most meaningful and beloved aspects of my work.
My Christmas Season Starts Early, Because Inspiration Needs Time to Sparkle
While most people wait until December for the festive feeling, my Christmas season begins every year in September. This early start provides the essential space to dream, to experiment, and to refine every single detail. I nurture a deep passion for the traditional Christmas palette, with its vibrant greens, joyful reds, gentle reindeer shades, classic Santa tones, and, especially, the shining star. In fact, the star has become a cherished symbol that appears in almost all my designs. It represents a guiding light, a beacon of warmth, hope, and the little spark of magic that Christmas brings into our lives.
My creative process is a dedicated blend of digital and physical artistry. First, I design on the computer, weaving colors and patterns into a digital tapestry. Then, I carefully translate those ideas onto fabric in our workshop. Every piece demands time and patience because it is more than decoration; it is storytelling. We search, research, and brainstorm endlessly to bring fresh, heartfelt ideas to life. Ultimately, we want every person who receives our products to feel that their gift is unique, thoughtful, and meticulously crafted with heart.
Why I Do It: The Heart of the Holiday
Because Christmas, at its core, is all about meaning. It’s about giving something that feels deeply personal, something that feels wonderfully complete, and something that carries love in every stitch and seam. And that’s exactly what I strive to create with every collection: pieces that make people feel seen, celebrated, and connected.
Christmas is a sacred time to celebrate the closing of a year, to embrace a hopeful new chapter, and to honor all the achievements we’ve accomplished along the way. Therefore, gifts are not only for the people we know intimately; they are also for those we may not know personally, yet still feel inspired to send a gesture of kindness and appreciation.
Over time, I’ve gratefully become someone people rely on for gift consultations, helping them choose unique presents that truly reflect the spirit of Christmas. Subsequently, with every passing year, our gifting journey continues to evolve, growing more creative, more original, and more thoughtfully curated.
We started with a single item… then expanded to full sets… and today, we create complete gift boxes overflowing with personalized pieces, designed especially for the people we love and appreciate. Additionally, our work now extends beyond individuals: many companies trust us with their Christmas branding, from customized apparel to full festive uniforms for restaurants, shops, offices, and special events.
Most touchingly, we collaborate with NGOs during the season, preparing large quantities of affordable, meaningful gifts for their events, especially when donating to orphans or families in need. It is an immense joy to support their mission and to know our pieces bring tangible warmth to so many hearts.
Today, whether it’s for a family, a business, or an entire organization, people count on us to create gifts that feel personal, thoughtful, and brimming with genuine Christmas magic. It is a privilege to turn this season of love into a year-round celebration of creativity and connection.
Editor’s Note
Meeting Nadine feels like stepping into the warmth of Christmas itself. She is its true spirit, a designer and storyteller who weaves tradition into tangible comfort. What began as a simple collection is now a world of personalized joy.
She saw a secret: in a season of noise, we long for connection. Her embroidered names and stitched stars are quiet promises of belonging. She creates not just products, but keepsakes of feeling.
Her magic is in her reach. From family sets to charity projects, she treats each with equal heart. For Nadine, every gift is a chance to say, “I see you.”
Here, she shares her gentle truth: Christmas is a year-round art of connection, woven carefully, and always with love.
- Follow on Instagram: https://www.instagram.com/lionnadinelawandos/
- https://www.instagram.com/creaartbynadine/
- https://www.instagram.com/executivewomen_/
- Connect on Facebook: https://www.facebook.com/ExecutiveWomen/
Read more articles: https://executive-women.global/en/qa-nadine-lawandos-on-the-art-of-leadership-and-her-global-vision-for-creaart/
